In practice, that may include anything from creative direction to product design, or from market analysis to stakeholder consensus. It may also mean throwing out the rule book and creating something entirely new.

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Every brand is different, and their stories unique. Telling those stories in ways that drive action requires intuitive marketing strategy, clear internal and external communication, creative messaging and smart design. My expertise lies in crafting solutions that engage users on practical and emotional levels, and in communicating visions that are bold, clear and direct.

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I do what it takes, and I don't settle for just good enough. I take pride in what I do, and I want to deliver the best possible solution, every time. I have a broad skill set, but at the top are leadership, vision and the ability to communicate need and solution effectively.

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In my downtime, I am a painter and a writer. I am an occasional skateboarder, a terrible cook and mom to a very energetic cat.