2020 - present
Brand Marketing & Creative Consultant
Telling brand stories that resonate with consumers, creating marketing strategies
that produce results and guiding creative work to produce products and experiences that captivate users.
2017 – 2020
MICROSOFT | Creative Director
I built and led an in-house creative studio specializing in new experience development and storytelling for digital products. This process combined a variety of skills, including audience targeting, industry benchmarking, market analysis, problem-solving and creative direction. I led a team of fun and talented creative professionals, in addition
to liaising with other departments, winning executive support and managing external resources and logistics. It was a pleasure every day to work towards creating new and exciting solutions that answer human needs and help us all navigate life with a little
more grace and a much lighter heart.
2014 – 2017
STATE FARM | Global Lead, Brand & Strategy
Established the first branding department in the company’s 95 years of business. Supervised department responsible for all public-facing and internal work. Implemented industry best practices and relaunched updated brand. Improved enterprise brand processes/ROI: 3x year-over traffic increase on corporate brand site, 2x number of downloads, improved time-to-market of public-facing content from weeks to days, staff efficiency improvement approximately 2,000 person hours, saved approx. $300,000 in stock purchases via photo library creation.
AREAS OF EXPERTISE
UX / UI
2013 – 2014
UNITED COMMUNITY BANK | Director, Brand Marketing, Strategy & Events
Direction and management of all marketing, branding and corporate relations for multi-state banking group encompassing 30+ locations and with an asset size of $1.5 billion+. Led brand strategy, acquisition branding, product promotions, communications and strategic marketing. Directed marketing efforts for major regional banking brand and holding company. Manged acquisition and re-brand of 13 acquired branches and redesigned media plan to generate a 10% increase in online and walk-in traffic.
2011 – 2012
ALLSCRIPTS | Director, Marketing, Branding & Public Relations
Successfully unified disparate company/product branding and launched two major healthcare technology products, led industry event participation, media coverage, client marketing support and communications. Provided brand, UX and UI direction to dev team on net-new software products. Contributed to success resulting in acquisition by a major healthcare tech brand.
2007 – 2011
MEMORIAL HEALTH SYSTEM | Department Lead, Branding, Strategic Marketing & Facility Design
Developed and directed brand identity, strategic marketing and advertising campaigns for multi-hospital health system, including multiple sub-brands, locations and service lines. Managed radio and television direction/production, creative development, media planning, department coordination and budgeting. Led facility design program to coordinate with brand identity, directed design of 4 hospitals and ancillary facilities. Managed internal teams and agency relationships. Results include 1-year increases of: bariatric surgery volume – 79% over previous year, same-day care volume – 113.7% over budget projection, sports medicine patient volume – 200 visits over previous year.
2005 – 2007
WALT DISNEY WORLD, PARKS & RESORTS | Art Director
Developed marketing campaigns and product lines, and directed creative work supporting multiple Disney brands, including Walt Disney World, Disney Cruise Lines, Pixar, Walt Disney Pictures, and Disney Parks & Resorts. Corporate branding specialty, including working closely with licensed brands and equity partners such as Visa, ABC, Wide World of Sports, ESPN, Mattel and LEGO. Approved to draw two of the "Fab Five" for marketing/merchandise.
2003 – 2005
HIGHER ADVERTISING | Principal Creative Director
Developed and directed advertising campaigns, client communication and creative pitches for clients in industries including: financial, real estate, education, healthcare, travel/tourism and recreational marine. Specialized in photo/video shoot direction (interior, model, product, aerial, marine) and managed creative resources.
2002 – 2006
ADVERTISING AGENCIES (various) | Art Director/Creative Director
AD/CD contract work for multiple ad agencies in the Orlando area. Work included print design, web design, copywriting, photo/video shoot direction, commercial direction, executive presentations, product design and ride-and-show. Agencies included Kenton Smith, Cramer-Krasselt, Push, Knight, Revolve, Lure Design, etc.
2000 – 2002
UNIVERSAL STUDIOS | Art Director
Worked on teams creating new themed attractions for Universal Studios theme parks, including: storyline development; storyboarding; scripting; research; timing; and traffic flow/guest capacity. Participated on initial creative team for “Revenge of the Mummy” ride, including initial planning and creative pitches to greenlight project and budget.
Bachelor of Fine Arts Degree, Ringling College of Art & Design, Sarasota, FL (1998)
Southern Illinois University, Carbondale, IL (Fine Arts major, transfer 1994)
Emergency Medical Technician Certification, Illinois Dept. of Public Health, Springfield, IL (2009)