MHS: "Ask Memorial" Broadcast Spot
The "Ask Memorial" campaign comprised a series of six TV spots, each featuring a different local cardiac surgeon. The consistent format called for each doctor to answer a heart-related question solicited from real patients in the region served by the Health System.
My role was to identify and prep the doctors, work with them to script each spot, style the sets and talent, and provide on-set direction during the shoots. I managed the vendor doing the filming and post-production, and I kept the shoots on time, on budget and on target, to drive System-wide cardiac business. (Shown here is one example of the six spots.)