Microsoft: Cortana Brand Strategy
In my first role at Microsoft, I managed the Cortana brand presence, as it first developed into a stand-alone Consumer-facing product.
The Cortana brand was in early stages when I took over its development. I worked with Corporate Branding and Engineering to define a clear voice and identity for the Cortana product, and to create guidelines for how that branding was applied in various media and messaging.
I provided casting, logistics management and onsite direction of photo and video shoots, including product and lifestyle. My team worked with an external agency to curate and catalog an easy-to-use image library for the new brand. Managing multiplel vendors, I also developed several Cortana-specific sites that provided brand assets and toolkits to internal departments, support teams, vendors and external partners.
In addition, I provided brand consultation to the marketing team, and managed budgets, timelines, research, internal partnerships and resource management.