I was tasked to write a white paper outlining a creative partnership between Microsoft and Thrive Global, with the goal of increasing Consumer wellness tools in Microsoft products while providing exposure for the Thrive brand. I presented the proposal to leadership, obtained approval and worked with Thrive stakeholders to organize the logistics. Upon agreement, my studio and I traveled to the Thrive Global offices in San Francisco for a three-day creative collaboration. I served as moderator and thought partner for the three hybrid creative teams, helping each develop a net-new wellness tech concept. At the end of the sessions, one project was chosen to be added to the Modern Life pipeline for development.
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