2017 – 2020

MICROSOFT  |  Creative Director

• Established and led an in-house creative studio specializing in innovative experience development and digital storytelling.

• Orchestrated multi-disciplinary processes involving audience targeting, industry benchmarking, problem-solving, and creative direction.

• Pioneered strategies that achieved breakthrough solutions, resulting in enhanced user experiences and increased brand loyalty.

• Managed a diverse team of creative professionals, fostering a collaborative environment that fueled creative excellence.

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2016 – 2017

MICROSOFT  |  Product Marketing Manager

• Spearheaded brand development for Cortana service/products, aligning with the broader Microsoft brand.

• Directed brand guidelines, co-branding efforts, photo/video shoots, and marketing materials.

• Played a vital role in product launches, ensuring seamless integration of brand messaging and product features.

• Collaborated closely with engineering/dev teams, bridging the gap between technical innovation and consumer resonance.

2014  –  2017 

STATE FARM  |  Global Lead, Brand & Strategy

• Introduced the first branding department in the company's history, revitalizing the brand, optimizing processes and improving content efficiency.

• Leveraged strategic insights to create and champion cohesive brand experiences.

• Spearheaded enterprise-wide branding initiatives that transformed State Farm's brand perception and drove customer engagement.

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2013 – 2014  

UNITED COMMUNITY BANK  |  Director, Brand Marketing, Strategy & Events

• Managed multi-state banking group's marketing department, including branding and corporate relations, to drive brand recognition and increase revenue.

• Implemented comprehensive branding strategies that successfully positioned the bank as a leading financial institution.

• Orchestrated successful rebranding initiatives for acquired branches, resulting in a 10% increase in online and walk-in traffic.

• Developed marketing strategies and promotional campaigns that enhanced the bank's market presence and customer outreach.

 

2011 – 2012  

ALLSCRIPTS  |  Director, Marketing, Branding & Public Relations

• Unified company/product branding, launched healthcare technology products, and contributed to acquisition success.

• Strategically aligned product branding with customer needs, resulting in increased market share and brand visibility.

• Created B2B instructional videos and online class content to maximize client engagement and feature utilization.

• Provided instrumental brand, UX, and UI direction to development teams, ensuring product alignment with market demand.​

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2007 – 2011

MEMORIAL HEALTH SYSTEM  |  Dept. Lead, Brand Marketing & Facility Design

• Led branding, marketing campaigns, and facility design for multi-hospital health system, achieving substantial volume increases and improving patient/visitor experiences across ten statewide locations.

• Spearheaded branding efforts that elevated the health system's visibility, leading to significant patient volume growth.

• Directed facility design initiatives that harmonized with brand identity, resulting in improved patient satisfaction scores and enhanced operational efficiency.

• Managed interdisciplinary teams, both internal and external, to ensure seamless collaboration between branding and facility design efforts.

 

2007 – 2009

ROBERT MORRIS UNIVERSITY  |  Adjunct Professor

•  Instructed college classes in the Fine Arts Department, including general skills, specific techniques and related art history.

• Provided guidance to students related to class activities and career aspirations on an as-needed basis.

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2005 – 2007  

WALT DISNEY WORLD, PARKS & RESORTS  |  Art Director 

• Directed creative work for Disney brands, collaborating with licensed partners and equity brands.

• Crafted compelling visual narratives that resonated with diverse audiences and strengthened brand loyalty.

• Collaborated with cross-functional teams to ensure the seamless execution of marketing campaigns across various media channels.

• Contributed creative expertise to high-profile marketing initiatives, including partnerships with iconic brands and media entities.

• Part of contract creative team designing and pitching ride-and-show concepts.

2003 – 2005  

HIGHER ADVERTISING  |  Principal Creative Director

• Developed and directed advertising campaigns, client communication and creative pitches for clients in industries including: financial, real estate, education, healthcare, travel/tourism and recreational marine.

• Specialized in photo/video shoot direction (interior, model, product, aerial, marine) and managed creative resources.

 

2004 – 2005

UNIVERSITY OF CENTRAL FLORIDA  |  Art Director

• Served as Art Director for high-profile UCF creative projects.

• Led the team handling the inaugural print and digital collateral surrounding the opening of UCF's Rosen College of Hospitality Management.

• Other internal clients included UCF Athletics Programs and Fraternity Organizations.

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2002 – 2006  

ADVERTISING AGENCIES (various)  |  Art Director/Creative Director

• Provided contract work for various ad agencies in the Orlando area.

• Managed print and web design, copywriting, photo/video shoots, commercial direction, executive presentations, product design and ride-and-show.

• Client industries included healthcare, entertainment, tech, education, banking and finance.

2000 – 2002  

UNIVERSAL STUDIOS  |  Art Director

• Worked on teams creating new themed attractions for Universal Studios theme parks, including: storyline development; storyboarding; scripting; research; timing; and traffic flow/guest capacity.

• Created advertising materials for various Universal brands and product lines.

• Managed brand integrity, photo shoots, and inaugural campaigns.

• Participated on initial creative team for “Revenge of the Mummy” ride, including initial planning and creative pitches to greenlight project and budget.

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​EDUCATION​

Bachelor of Fine Arts Degree

Ringling College of Art & Design, Sarasota, FL (1998)

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